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Research papers

Data integration or fusion

This paper has two purposes: first, to evaluate the commonly used methods of mixed media analysis in the light of relatively new research amongst users of such techniques; and secondly, to re-visit a data integration technique, first described by...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Author: Paul Baynton
June 18, 2003
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Citation

Baynton, P. (2003a, June 18). Data integration or fusion . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/data-integration-or-fusion-